For Store
Stock VARZ. Grow Your Local Community.
Become an official VARZ retail and community partner.
Stock and sell official VARZ products, host local events, introduce new players, and build a lasting VARZ community in your region.
Approved partner stores will receive access to product, wholesale, ordering, distribution, release, and promotional information for supported regions.
Stock and Sell Official VARZ Products
The VARZ Store Program enables approved stores to stock and sell official VARZ products while building an active local player community.
Partner stores will receive access to regional product, wholesale, ordering, release, distribution, and promotional information as it becomes available.
Retail Partner
- Stock official VARZ products
- Access product and release information
- Receive regional ordering guidance
- Access promotional materials
- Prepare for launch and release events
- Manage product availability
Community Partner
- Welcome new players
- Host local events
- Track first matches
- Build repeat participation
- Collaborate with creators
- Grow a sustainable local community
More Than a Place to Buy Cards
Stocking official products is the foundation of the VARZ Store Program.
But a strong trading card game community requires more than products on a shelf.
A local store is often where a new player first discovers a game, meets an opponent, joins an event, and becomes part of a community.
Product availability creates the opportunity. Community activity turns that opportunity into long-term growth.
Welcome New Players
Give players their first opportunity to experience VARZ.
Build Local Connections
Create a place where players can meet, play, and return regularly.
Work With Creators
Collaborate with local creators and community organizers.
Grow With VARZ
Receive recognition and support as your community develops.
Who can apply
Everything Your Store Needs to Carry VARZ
Approved partner stores will be able to review available products, release schedules, ordering requirements, regional distribution information, and related promotional materials.
Starter Kit
Release information coming soon
Supported regions announced later
Booster Display
Distribution information coming soon
Supported regions announced later
Booster Pack
Distribution information coming soon
Supported regions announced later
Playmat
Partner store availability planned
Supported regions announced later
Information available to approved partner stores
Wholesale and ordering details will be provided to approved partner stores.
From One Player to a Local Community
Every strong community begins with one player discovering the game.
- 1Discover the Store
- 2Join a Learn to Play Event
- 3Create a VARZ Account
- 4Complete a First Match
- 5Join the Local Community
- 6Return for Weekly Play
- 7Invite New Players
- 8Grow the Local VARZ Community
Retail & Community Partner Benefits
Product & Distribution Access
Access official product information, regional wholesale guidance, ordering details, release schedules, and promotional assets.
Official Retail Partner
Be recognized as an approved VARZ retail partner for supported regions.
Community Dashboard
Track new players, first matches, repeat participation, events, and community growth.
Community Starter Kit
Receive materials designed to help new players discover and learn VARZ.
Event Support
Run beginner sessions, community nights, tournaments, and release events with official support.
Marketing Resources
Access posters, store displays, social media assets, product images, and event templates.
Store & Event Listing
Be listed as an official VARZ partner store and appear in future store and event searches.
Direct Communication
Join the private Store Hub and communicate directly with the VARZ team and other partners.
One Dashboard for Retail and Community
Partner stores manage official product and track community growth from a single Store Dashboard.
Partner Store Rank
Gold
Community Health
82 / 100
Retail Overview
6
Available Products
2
Upcoming Releases
1
Open Preorders
Ready
Ordering Status
TBA
Regional Distributor
12
Marketing Assets
Community Overview
48
Registered Players
35
First Matches Completed
21
Returning Players
12
Events Hosted
39
Unique Event Participants
3
Partner Creators
- Host 3 more verified events
- Gain 8 more returning players
- Complete 1 creator collaboration
Sample dashboard shown with mock data. Ordering and fulfillment are not yet live.
Explore the dashboard previewCommunity Health
Community Health shows whether a local VARZ community is growing in a sustainable and welcoming way.
Recommended next action: Host a beginner-friendly event within the next 14 days.
What we measure
- New player participation
- First match completion
- Returning player rate
- Event frequency
- Unique event participants
- Creator collaboration
- Community retention
Community Health is not a simple ranking or star rating. It reflects whether VARZ is growing in a healthy, welcoming way in your region.
Everything You Need to Open Your Local Portal
The Community Starter Kit is a launch support kit for demos, promotion, and new-player onboarding. It is separate from the store's sellable product inventory.
Kit contents, eligibility, quantities, costs, and supported shipping regions will be announced separately.
Ways to Grow Your Community
Learn to Play
A beginner-friendly introduction using demo decks and guided matches.
- Recommended players: 2-8
- Recommended duration: 60-90 minutes
- Beginner friendly
- First match verification supported
Community Night
A recurring casual event where local players can meet, play, and help each other.
- Casual play
- Deck advice
- Beginner participation
- Weekly or twice monthly
Print & Play Session
Introduce VARZ before product release or when physical stock is unavailable.
Store Tournament
Run a verified local competition and record results through VARZ.
Release Event
Celebrate a new product or set with official materials and participation rewards.
Competitive Path
Help experienced players progress toward future official competitive events.
Creators, Stores, and Communities Grow Together
- 1Creator introduces VARZ
- 2Store hosts an event
- 3Community joins and plays
- 4New players register
- 5Players return and invite others
- 6VARZ supports the growing local network
What connects to your store
Attribution details will be shown after verification.
Community Growth Program
Community Partners grow by welcoming new players, hosting meaningful events, and building lasting local connections.
What we evaluate
Bronze Community Store
Welcome your first new players and host an introductory event.
Planned rewards
- Official Community Partner Badge
- Exclusive Discord Role
Silver Community Store
Host recurring events and build a base of returning players.
Planned rewards
- Store Promo Cards
- Store Playmat
Gold Community Store
Sustain regular events and a healthy returning-player community.
Planned rewards
- Event Prizes
- Seasonal Community Kit
- Priority Website Listing
Platinum Community Store
Collaborate with creators and grow a strong local network.
Planned rewards
- Special Event Hosting Rights
- Expanded Community Kit
Legend Community Store
Become a recognized regional hub for the VARZ community.
Planned rewards
- Official Recognition
- Development Team Meeting
- Exclusive Legend Benefits
Specific rank requirements are being finalized and will be published in the Community Store Guide. Rewards and conditions may be adjusted before the official launch.
From Application to a Growing Community
- 1Apply as a Retail & Community Partner
- 2VARZ reviews your store and business information
- 3Receive approval as an official partner store
- 4Access regional wholesale and distribution information
- 5Review products and prepare your initial order
- 6Receive your Store Dashboard and store code
- 7Receive your Community Starter Kit
- 8Begin official product sales and local events
- 9Grow your local player community
- 10Unlock additional support and rewards
Join the VARZ Store Hub
Receive official announcements, ask event and rules questions, access partner resources, and connect with other Community Partners.
Store Hub access is provided to stores after approval.
Frequently Asked Questions
Is this a wholesale and retail partner program?
Yes. Approved stores will be eligible to receive official product, wholesale, ordering, distribution, and release information for supported regions.
How can my store order VARZ products?
Ordering methods will vary by region. Approved stores will receive regional distributor or direct-ordering information when available.
Are wholesale prices publicly available?
No. Wholesale pricing and commercial terms will be provided to approved stores where applicable.
Is there a minimum order quantity?
Minimum order quantities may vary by product, distributor, and region. Details will be provided before an order is placed.
Can I join only to run events without stocking products?
Event organizers and community partners may be supported through separate programs. The Store Program is primarily intended for stores that plan to carry official VARZ products.
Is the Community Starter Kit sellable inventory?
No. It is a support kit for demonstrations, promotion, events, and new-player onboarding.
Can we host events before the product is released?
Yes.
You can host events using Print & Play and demo materials.
Can stores other than card shops apply?
Yes.
Board game cafes, hobby shops, and community spaces are also eligible.
Can small stores apply?
Yes.
We value your commitment to community building, not just store size or sales.
Can university clubs or local groups participate?
You can participate if you work together with a store or venue.
The Community Program or Event Organizer Program may be a better fit in some cases.
Do Print & Play events count toward results?
Yes.
Events that meet the required conditions, such as participant check-in or organizer confirmation, can be recorded as verified results.
Is the store kit free?
Eligibility, quantities, supported shipping regions, and costs will be announced at the official launch.
Is there a participation fee?
This is currently being prepared.
Details will be announced when applications officially open.
Become a VARZ Retail & Community Partner
Applying to become a partner store requires a VARZ account.
After review, approved stores will progressively receive regional wholesale and distribution information, a Store Dashboard, a store code and QR, a Community Starter Kit, Store Hub access, event support, and an official website listing.
Applying to the Retail & Community Partner Store Program requires a VARZ account.
Log in to continue your application.